What's New?

We've expanded our attendee offerings at Marketplace & Academy to help you make the most of your time at the show and take advantage of the resources and benefits ASTRA offers. Here's what's new:

NTSD Experience

Neighborhood_Toy_Store_Day.jpgExperience the magic and excitement of Neighborhood Toy Store Day (NTSD) live on the show floor in our interactive toy store. That’s right, we’re building a toy store on the show floor complete with hands-on product demonstrations, enthusiastic staff, giveaways and more!

Walk inside and you’ll find complimentary planning resources, hot products and special offers from specialty-focused manufacturers committed to making your business a success. Get the tools to make this your best Neighborhood Toy Store Day yet.

The fun doesn’t stop there! On your way out, pledge to participate and be entered to win $500 towards your Neighborhood Toy Store Day celebration.BONUS: Be one of the first 100 retailers to pledge and receive a complimentary swag bag of goodies.

You’ll come away with BIG ideas and best practices to kick start your fourth quarter sales. Pledge to participate and join our community of retailers who make play their business on the second Saturday of November.

Fun facts about Neighborhood Toy Store Day 2016:

  • 24% of participating retailers saw 5-10% sales increase
  • 28% of participating retailers saw between 15-30%
  • 20% of participating retailers reported a sales increase of 50% or more (some as much as 400%)
The NTSD Experience is proudly sponsored by Ann Williams, Blue Orange Games, Crazy Aaron's Puttyworld, Green Toys, HABA USA, MindWare Wholesale, Neat-Oh! International, LLC, Orb Toys and Thames & Kosmos.

140+ New Exhibitors

“Specialty toy retailers need innovative products with high play value that consumers cannot find elsewhere, and ASTRA’s Marketplace is where store owners can go to discover them. Innovative new products help retailers position themselves as a hands-on shopping experience that is more creative and more fun than what they can find at big box stores or online.”

-Kimberly Mosley,
President of ASTRA

New Exhibitor List


ASTRA is excited to offer new products that differentiate specialty retailers! 

Read Press Release

Download the List

New Product Nook

Looking for new products and new vendors? Look no further than our New Product Nook, a collection of the latest toys, games and children’s products on the market. No glass enclosed cases here! Our showcase allows you to see, touch and explore new, never-before-seen products out of the box and all in one place. No more searching the aisles for that unique, new item that will set your store apart. Be sure to jot down your favorites and stock up on your next best sellers!

Industry Service Pavillion

If you're a retailer, manufacturer or sales representative, make it a priority to stop by the Industry Service Pavilion located inside the exhibit hall during trade show hours, for the latest tools, technologies and resources to streamline your specialty toy business. This new pavilion features complimentary all-day beverages, conversational seating and a collection of business-boosting exhibitors to help your business thrive.

CPE Workshop

CPE_Workshop.pngBecome a #PLAYfessional at Marketplace & Academy!

You know play is powerful, but can you explain why? ASTRA's Certified Play Expert Workshop gives you the research, language, and tools to support the science behind play. For the first time, you can become a Certified Play Expert at Marketplace & Academy. This pre-conference workshop will elevate your expertise in just two days.

Learn More and Register Now!